Brief JD: Lead and execute strategic marketing initiatives, supporting brand growth and market expansion within the refrigeration and industrial sectors.
Develop and implement comprehensive marketing campaigns aimed at increasing brand
awareness and lead generation.
Analyze market trends, competitor activities, and customer insights to identify growth
opportunities and inform marketing strategies.
Collaborate with the sales team to align marketing initiatives with sales goals, ensuring a
cohesive brand message across channels.
Track, evaluate, and report on campaign performance metrics, making data-driven adjustments to optimize results.
Create and oversee content that resonates with B2B clients, including case studies, white papers, and digital assets.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience: Minimum 5 years in strategic marketing, preferably in a B2B or industrial setting.
Skills:
Strong knowledge of digital marketing channels (SEO, PPC, social media, email
marketing) and analytics.
Experience with CRM systems and marketing automation tools.
Competencies:
Creative thinking to develop engaging campaigns.
Strategic planning for long-term brand development.
Data-driven decision-making abilities for campaign optimization.
